Professional Development Series
About the event
*Most entrepreneurs know exactly what they think needs to change. More clients. More time. More momentum.* *But what if those aren't actually the problems?*
In this engaging and inspiring talk, Aura McKay, business coach and speaker, walks you through a diagnostic shift that changes everything: learning to tell the difference between a symptom and a root cause. This isn't more success theory or best practices. This is a live, working session designed for entrepreneurs who are tired of solving the wrong thing. If you've tried the strategies, the planners, the productivity hacks and you still feel stuck, stalled, or overwhelmed... you're not behind. You're focusing on the symptoms instead of the actual, underlying problem.
*About the speaker.* Aura McKay is a business coach, speaker, and workshop facilitator who works with entrepreneurs and leaders who are ready to grow their business by design instead of by default. She has spoken for entrepreneurial conferences, professional associations, and leadership communities across Canada and the UK. Her sessions are highly praised, not just because the content is sharp, but because something real shifts for the people in the room. Aura works at the intersection of mindset and execution. As a serial entrepreneur herself, she has lived every version of reinvention, from accountant to international photographer to the work she does now.
