How product work changes in the world of AI

Join Lisbon's product, design and engineering community at Feedzai for an afternoon of practical talks and discussions on building better products together, followed by networking.

This edition of UXDX Lisbon Community, part of UXDX Global Product Week, explores how AI is reshaping the relationship between Design, Product, and Engineering, changes in cross-functional collaboration and how you can drive change in your organisation even when there is resistance.

Through practical experiences and real workflows, we’ll discuss: 👉 How to build AI products that users don't want to leave 👉 How to influence change in organisations that are resistant to it 👉 How to practice critical thinking in the age of vibe coding 👉 How design and engineering practices change in the new ways of working with AI tools

Who is this for: Whether you work in Product, UX, Design, or Engineering, this conversation is for anyone navigating how teams build products together in an AI-shaped world.

• 📅 8 October • 🕕 17:00 (Lisbon time) • 💻 [Feedzai Lisbon offices](https://careers.feedzai.com/office/lisbon/)

📋 Agenda

• 17:00 – Welcome and networking • 17:25 – Opening thoughts A short welcome from UXDX Lisbon ambassadors and Feedzai host. • 17:30 - Designing AI products that users don’t want to leave (Madalena Costa) • 17:50 - The New UX - From Designing Screens to Shaping Products (Diana Orghian) • 18:10 – Open Discussion + Audience Q&A • 18:30 - Influencing Change (Hugo Froes) • 18:50 - Who Wrote This Code? Critical Thinking in the Age of Vibe Coding (Liliana Pereira) • 19:10 – Open Discussion + Audience Q&A • 19:30 – Closing Thoughts • 19:40 – Continue the conversation over food, drinks and networking courtesy of our partners at Feedzai.

🎙 Guest Speakers 🦸🏻‍♀️ Liliana Pereira — Software Engineer at Coverflex *Who Wrote This Code? Critical Thinking in the Age of Vibe Coding* AI can now turn an idea into working code in seconds. But what happens when we can generate code much faster than we can understand it? Vibe coding is changing how we build software, but also how we think about the code we write. *What happens when we start trusting code just because “it works”?* In this talk, I’ll explore an unexpected side of how we can stay curious, critical and accountable when working with AI-generated code, without losing sight of everything AI makes possible.

🦸🏻‍♂️ Hugo Froes - Director, Product Strategy and Advisory at Nagarro *Influencing change... in organisations that don't want to* You've built the relationships, you've got the data, you've even got budget. So why does the org still fight you every step of the way? I've spent a good part of my career trying to change organisations that didn't ask to be changed, from large institutions to scale -ups that outgrew themselves overnight. This talk shares what actually worked, even when people had no interest in changing.

🦸🏻‍♀️ Madalena Costa - Founder & AI product experience strategist at Human x Intelligent *Designing AI products that users don’t want to leave* Retention is the foundation of scalable growth, yet many companies prioritise acquiring new users over keeping existing ones engaged. This session introduces the retention flywheel, a framework for building products that drive long-term engagement, reduce churn and drive sustainable growth in AI products.

🦸🏻‍♀️ Diana Orghian - Senior UX Manager at Feedzai *The New UX - From Designing Screens to Shaping Products* AI is collapsing the time between an idea and a working product. That changes the role of UX, not by making it less important, but by moving its center of gravity. From discovering the right problems, to validating the right solutions, to ensuring quality in the final product, UX becomes the discipline that keeps speed from becoming chaos.

Expect real case studies, candid lessons and a room of peers working through similar product-delivery challenges.