ProductTank São Paulo presents:
Products that Learn: Continuous Discovery with AI
Building products has always been an exercise in learning. Understanding the problem, observing behavior, testing hypotheses, putting something into the world and using what happened to decide the next step.
The difference is that with AI, this cycle can happen at a completely new speed.
Research, feedback analysis, hypothesis exploration, prototyping and experimentation are becoming faster and more accessible. And this opens space for a bigger change: moving away from discovery concentrated in specific moments and transforming discovery into a continuous practice that accompanies the product before, during and after each delivery.
That's what we'll be talking about at the next ProductTank São Paulo!
Products that Learn: Continuous Discovery with AI is a conversation about how to use AI to shorten the distance between a question and learning, create more frequent discovery cycles and make decisions with more evidence throughout the entire product evolution.
Who will be on stage:
Joca Torres
Joaquim Torres (Joca) is an advisor for digital product development and management. He has over 30 years of hands-on experience. He led the digital transformation of Lopes Consultoria de Imóveis as CDO (Chief Digital Officer). Before that, he was CPTO (Chief Product and Technology Officer) at Gympass, Conta Azul and Locaweb. He started his career by building his first startup in 1992, a BBS that became one of Brazil's first internet service providers. Author of 4 books on digital product management, he writes regularly at http://gyaco.com.
Luan Mateus
Leader and specialist in Design and Product Design, with over 20 years of experience connecting user needs, business strategy and technology in building digital products. He has led design teams and initiatives at companies such as Itaú and Boa Vista, working on discovery challenges, product vision, experience and digital transformation. Currently a Product Design Specialist, professor at ESPM and creator of Papo de UX, a podcast about design, product, technology, career and artificial intelligence.
Event details:
When: August 20, 2026
Time: 7 PM to 9 PM
Where: Turbi — Avenida Rebouças, 2728 - Pinheiros
Cost: Free
Format: In-person
Language: Portuguese
Important notices:
Confirm your attendance in advance, as space capacity is limited. The event may be photographed and filmed for community promotion purposes.
See you there!
