Prediction Markets: Beyond the Bet
About the event
Prediction markets allow people to trade on whether a future event will happen, from election outcomes and interest rate decisions to economic indicators and business events. While prediction markets have been around for years, they’re rapidly evolving beyond betting and speculation. Growing participation, new technology, regulatory changes, and the rise of AI are expanding their potential uses for forecasting, risk management, financial products, data, and decision making.
Maria Cannizzo, Founder & CEO of Kelvon, will break down how prediction markets work, what’s driving their growth, who’s participating, and where the industry is headed. She’ll also explore the challenges created by a market that is currently fragmented across different platforms, contracts, terminology, and settlement rules — and how new infrastructure is being built to help businesses reliably tap into prediction market data and intelligence.
Whether you already follow prediction markets or are simply wondering what all the buzz is about, this conversation will offer an accessible look at this emerging financial and technology ecosystem and why its potential may extend well beyond the bet.
About Maria Cannizzo Maria Cannizzo is the Founder and CEO of Kelvon, an intelligent infrastructure and data platform for event and prediction markets. She has spent more than 15 years building enterprise financial technology at both large corporations and early-stage startups, with experience developing and scaling global FinTech infrastructure across traditional finance and digital assets. Today, she is building Kelvon for a future where event markets are embedded across financial products, AI systems, data platforms, and enterprise applications.
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