The Branding Stuff Nobody Tells You: GREG WOLD
About the event
Think you know about branding? [Greg Wold](https://www.linkedin.com/in/gregwold/?isSelfProfile=false) of *Starfish Communications* will surprise you! Greg will share the lesser-known branding tips, tricks and traps that entrepreneurs often discover only after they've spent major money on their marketing.
For example: Are you aware that a "free" font may not actually be free for commercial use? And what about AI-generated graphics? They're fantastic for creating a one-off graphic, but can they give you a cohesive, recognizable brand across your website, social media, print, signage and other media?
LEARN • What makes a good logo • Why your logo isn't your brand • What files you should always get from your designer • Why something that looks great on your screen can look awful in print • Branding mistakes that can quietly make a business look less professional • How to make your visual identity work across everything from social media to signage • And those little design details that most business owners simply don't think about
Come with your own branding questions and expect a few “I didn't know that!” moments. Branding Beyond the Obvious: practical tips you can use in your business right away.
[Greg Wold](https://www.linkedin.com/in/gregwold/?isSelfProfile=false) of *Starfish Communications* has more than 20 years of experience in graphic design and communications, helping organizations develop distinctive brands and marketing materials. [https://starfishcom.ca/](https://starfishcom.ca/)
COFFEE & SNACK SPONSORS Coffee and Breaky Snack Sponsor: Michelle Barile, Executive Director of West Broadway BIA [https://kitsonbroadway.com/](https://kitsonbroadway.com/)
𝗞𝗶𝘁𝘀𝗠𝗲𝗲𝘁𝘂𝗽 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿: [Judy Reiman](https://www.linkedin.com/in/judyreiman/overlay/about-this-profile/)\, Solving Legal Problems Before They Start \| Business Collaboration Champion
[KitsBizLeaders](https://www.facebook.com/groups/213169283304053/) ENTRY COST: $15 cash or e-transfer 𝗧𝗜𝗠𝗘 𝗦𝗖𝗛𝗘𝗗𝗨𝗟𝗘 𝟳:𝟯𝟬-𝟴𝗮𝗺: Coffee and Breaky Snack networking 𝟴-8:30𝗮𝗺: Round the room attendee brief intros, 5 minute spotlights on Coffee and Breaky Snack Sponsors 𝟴:𝟯0-𝟵:𝟭𝟱am: Keynote speaker 𝟵:𝟭𝟱am: Wrap-up and door prizes
