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Talk:
LinkedIn as a sales engine: how to turn your personal brand into a pipeline generator
In this workshop, we’ll discuss how to use LinkedIn to build a personal brand that creates demand, positions you as the obvious choice in your space, and supports a more effective sales pipeline, whether you sell to individual clients or enterprise buyers.
We’ll cover:
1. Why LinkedIn works so well as a sales channel\, and why it’s particularly powerful for high-trust\, high-ticket and complex sales.
2. Why personal brand \+ outreach is more powerful than either one alone.
3. LinkedIn profile optimization: how to make sure the people landing on your profile immediately understand what you do and why they should talk to you.
4. Thought leadership & authority content: what to post to stay top of mind\, build trust and create buying intent.
5. The outreach formula: how to start conversations with the right people without sounding like another person copy-pasting sales messages.
6. Latest algorithm updates and how to use them to your advantage
7. Helpful tools & LinkedIn features you might be not using yet
*About our speaker:*
Olga Kirillova
Olga is a co-founder, CEO and CRO of mettaStartup Studio, the startup studio behind mettaCofounder, mettaScale, and mettaEngineer ventures. mettaStartup Studio builds and pressure-tests positioning, GTM strategies, sales offers, and sales systems for service-based businesses (coaches, consultants, fractional CXOs) and sales teams in scaleups doing enterprise sales.
Olga is a proud bootstrapper, mentor in major business incubators in Europe, and expert in customer development, founder-led marketing, sales, and high-converting content systems.
*Her energy: ☕️always building, raw and honest about ups and downs, headed for 7 figures, and bringing as many founders with her as she can.*
Venue Partner:
LACS: [https://www.lacs.pt](https://www.lacs.pt/)
If you have any questions, feel free to contact us.
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🌍 About DMK Tribe
DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.
With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, and Milan, our journey of expanding reach and impact continues.
Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.
With over 8.000 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.
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