LISBON - Workshop: LinkedIn as a Sales Engine

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Talk: LinkedIn as a sales engine: how to turn your personal brand into a pipeline generator

In this workshop, we’ll discuss how to use LinkedIn to build a personal brand that creates demand, positions you as the obvious choice in your space, and supports a more effective sales pipeline, whether you sell to individual clients or enterprise buyers. We’ll cover: 1. Why LinkedIn works so well as a sales channel\, and why it’s particularly powerful for high-trust\, high-ticket and complex sales. 2. Why personal brand \+ outreach is more powerful than either one alone. 3. LinkedIn profile optimization: how to make sure the people landing on your profile immediately understand what you do and why they should talk to you. 4. Thought leadership & authority content: what to post to stay top of mind\, build trust and create buying intent. 5. The outreach formula: how to start conversations with the right people without sounding like another person copy-pasting sales messages. 6. Latest algorithm updates and how to use them to your advantage 7. ⁠Helpful tools & LinkedIn features you might be not using yet

*About our speaker:*

Olga Kirillova

Olga is a co-founder, CEO and CRO of mettaStartup Studio, the startup studio behind mettaCofounder, mettaScale, and mettaEngineer ventures. mettaStartup Studio builds and pressure-tests positioning, GTM strategies, sales offers, and sales systems for service-based businesses (coaches, consultants, fractional CXOs) and sales teams in scaleups doing enterprise sales.

Olga is a proud bootstrapper, mentor in major business incubators in Europe, and expert in customer development, founder-led marketing, sales, and high-converting content systems.

*Her energy: ☕️always building, raw and honest about ups and downs, headed for 7 figures, and bringing as many founders with her as she can.*

Venue Partner:

LACS: [https://www.lacs.pt](https://www.lacs.pt/)

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