Customer Segmentation: Who Will Pay for Your Product?
About the event
The fastest way to start a new business is to try to sell it to everybody. This session will teach you to narrow down your target group by using geography, demographics, and behavioral statistics to determine demand. It will also cover how to spot your early adopters, i.e., the people who need what you're building most will be flexible while you get it right. We'll discover how to narrow down your target audience, and how to determine if you were well informed in your decisions.
The program includes a short networking component, providing participants with an opportunity to connect with other entrepreneurs.
Presented by Ryan Knight, TPL's 2026 [Entrepreneur in Residence](https://tpl.ca/programs-and-classes/featured/entrepreneur-in-residence/) (EIR) at Toronto Reference Library.
Registration via TPL website: [https://tpl.bibliocommons.com/v2/events/6a99b901d94765189bb97c31](https://tpl.bibliocommons.com/v2/events/6a99b901d94765189bb97c31) Drop-ins welcome until room capacity is reached.
Accessibility Live or automated closed captioning, sign language interpretation, intervenor services, or attendant services are available upon request. Please submit your request at least 2 weeks in advance to: [tpl.ca/accessibility-events](https://tpl.ca/accessibility/accessibility-supports/programs-and-events/?_gl=1*v83hy7*_ga*NDk5MDg2NTE1LjE3NjYwMDgxODQ.*_ga_G99DMMNG39*czE3NjkxMDY3NDMkbzE0JGcxJHQxNzY5MTA2ODM0JGozOCRsMCRoMA..).
