#82 IxDA SVG Meetup: Designing Solutions + Show me the Money: Track the ROI

Talk 1: *Product management – from designing Solutions to designing direction*

Thomas Allan Nygaard is Head of Delivery Management & Enablement at Laerdal Medical. He previously spent eight years helping build SpareBank 1 Utvikling’s product organisation, including the team behind Norway’s Best Mobile Bank in 2024. He is particularly interested in product-led organisations, organisational design and empowering teams to solve complex problems.

Talk 2: Show me the Money: Tracking the ROI of your Ideas

This talk explores NNG's method for assessing the ROI of your product proposals. It delves into how to strategically benchmark your product’s user experience, track improvements, and compare it with competitors.

In essence, this approach offers an actionable plan to benchmark and determine the return on investment for your product or service, highlighting the value of your ideas to stakeholders or clients.

Gloria Rivera Marcano is a UX Designer at Olavstoppen who combines deep expertise in user research, usability measurement, and product design to help organizations create solutions that deliver measurable value. Drawing from her experience leading research and design initiatives for large-scale Equinor programs, she focuses on connecting user needs with business outcomes and demonstrating the impact of design investments.

Agenda 17:30 Doors open + mingling + pizza 18:00 Introduction and welcome 18:05: Talk 1: *Product management – from designing Solutions to designing direction* 18:50 Q&A 18:55 Break 19:05 Talk 2: Show me the Money: Tracking the ROI of your Ideas 19:50 Q&A 19:55 Thank you for coming 20:00 The meetup is over --- PS: Both talks at this event will be in English.