Schatze, Pola, and Loco (Lauren Bacall, Marilyn Monroe, Betty Grable) are Manhattan models on a mission to marry rich husbands. Although they set their sights on Vanderbilts and Rockefellers, their plans go awry when they become attracted to men who look to be penniless. How to Marry a Millionaire was released at the end of Monroe’s breakout year, having starred in Gentlemen Prefer Blondes and Niagara in 1953. The film is notable as the first to be completed in CinemaScope, and Monroe had such broad appeal that 20th Century-Fox used her to advertise this new widescreen format: a slogan above an image of Marilyn claimed she was “Big as life and a million times more fun in Cinemascope!”
