Alcohol-Free Accelerator Day

Zero Proof. Max Profit. Buyers are ranging harder. Tasting good is a given. But successful products now need to hit appearance, deliverability and margin metrics too. Four working sessions for the people running No and Low brands, hosted near Spitalfields. No filler. No pitches. We've gathered a range of experts who have worked with some of the world's most interesting FMCG brands across the corporate, challenger and legacy categories to talk about how to win big in the modern world of CPG. Our goal: to set your business up for success in the fastest-moving, most crowded category in drinks. You will not leave with a tote bag and a vague sense of optimism. You'll leave with your pack critiqued, your funding maths done, a working automation you built yourself, and a straight answer on whether retail is your next move. We've intentionally scheduled the event to fall the day before the Club Soda No, Low & Mid-Strength Summit. If you're going, this is the sharpest possible way to arrive and prep for upcoming buyer meetings. If you're not, the day stands entirely on its own. On the agenda 01 Selling Into Retail: The Candid Version A fireside chat with an independent sales consultant who has spent a career on the other side of the table — including running sales at Rude Health and placing brands into Selfridges, Whole Foods and Harrods. Not a framework. A candid conversation about whether retail is the right move for you yet, what a listing genuinely costs to service, and how the buyer conversation actually goes. Come with the question you'd be embarrassed to ask in public. Speaker announced shortly. 02 What to Automate Yourself, and What to Leave Alone Most drinks businesses are still guessing at what AI can actually do for them. We'll build a working agent live in the room — something small and real, like chasing a late PO or turning meeting notes into a buyer follow-up — so you can see how far a non-technical founder gets in an afternoon. Then the half nobody runs:…