The Invisible Funnel: What actually works in AI Visibility | DeepL x Semrush
About the event
📅 Wednesday\, 30th September \| 6–8pm 📍 DeepL Office, Berlin Mitte (see practical info below)
Topic: The Invisible Funnel: what actually works in AI visibility, and what the evidence says doesn't
This session:
Every marketing team is now being sold a number for how visible their brand is inside AI answers. Very few can say what that number actually measures.
We've teamed up with [Anton Andrusenko, Senior PM AI Lab at Semrush](https://www.linkedin.com/in/anton-andrusenko/) to look for for the evidence: controlled experiments, independent benchmarks, academic research, and the vendor studies behind today's AI visibility claims.
In this 30-min. session we will cover:
• Clicks and traffic: what the research really shows about AI answers and referral behaviour. • Retrieval and selection: how AI systems find and choose sources, and what that means for what you publish. • Tactics under test: which optimisation moves hold up under testing, and which are just confident guessing. • Why the tools disagree: how two platforms can give the same brand very different visibility scores.
Q&A with Guests Bring your questions.This is an open conversation and all perspectives are welcome.
Happy Hour Wind down with drinks, pizza and a great company.
Practical Info
🚪 Doors open at 5:30 PM (please arrive by 6:15 PM for registration at reception)
📍 WeWork / DeepL Office, 2nd Floor · Neue Schönhauser Str. 3–5, 10178 Berlin
🎟️ Spots are limited, grab yours now
See you there! [Stan](https://www.linkedin.com/in/eustachybielecki/) & the SaaS Marketers Connect Berlin team
