Creating a Landing Page: Tell Your Story and Track Your Customers

You don't need a full website when you're getting started with a new business, one page can get the job done. This session covers what a landing page should contain, how to attract customers, and how to inform them about your product. During the session, we will look at free tools that don't require coding knowledge, learn how to collect emails, and learn how to assess if a business page is functioning correctly.

The program includes a short networking component, providing participants with an opportunity to connect with other entrepreneurs.

Presented by Ryan Knight, TPL's 2026 [Entrepreneur in Residence](https://tpl.ca/programs-and-classes/featured/entrepreneur-in-residence/) (EIR) at Toronto Reference Library.

Registration via TPL website: [https://tpl.bibliocommons.com/v2/events/6a99b901d94765189bb97c31](https://tpl.bibliocommons.com/v2/events/6a99b901d94765189bb97c31) Drop-ins welcome until room capacity is reached.

Accessibility Live or automated closed captioning, sign language interpretation, intervenor services, or attendant services are available upon request. Please submit your request at least 2 weeks in advance to: [tpl.ca/accessibility-events](https://tpl.ca/accessibility/accessibility-supports/programs-and-events/?_gl=1*v83hy7*_ga*NDk5MDg2NTE1LjE3NjYwMDgxODQ.*_ga_G99DMMNG39*czE3NjkxMDY3NDMkbzE0JGcxJHQxNzY5MTA2ODM0JGozOCRsMCRoMA..).