Introduction to marketing & social media workshop

Are you a small business owner, startup founder or entrepreneur trying to handle your own marketing? Feeling unsure if you're on the right track, or not seeing the results you expected? If so, this workshop is for you.Marketing has changed and it’s still evolving. Today, it’s about more than just posting content and chasing likes. It’s about reaching the right audience, with the right message, using the right tools, strategies and now, leveraging AI to work smarter, not harder. In this practical, hands-on workshop, you’ll learn the foundations of modern marketing, how to use social media effectively, and how to incorporate basic AI tools into your marketing process to save time and improve results. Through practical exercises, templates and real world examples, you’ll learn how to:Identify and understand your ideal target audienceChoose the right social media platforms for your businessCreate content that connects, engages, and convertsPlan and implement consistent marketing strategiesGrow your audience organically (and when to use paid ads)Use basic AI tools to generate ideas, create content and streamline your marketing efforts By the end of this one-day workshop, you’ll walk away with a clear action plan, practical tools and the confidence to start marketing your business more effectively without needing a big budget or a full marketing team.This workshop is perfect for anyone who wants to market smarter, not harder.With a practical, DIY approach, you’ll gain the skills to promote your business online while saving time, cutting costs and embracing the future of marketing.

Stop guessing. Start marketing with purpose. Join us and take the next step towards growing your brand.

Meet the facilitator Jestina is an entrepreneur and marketing manager with a passion for building brands that people notice.As the co-founder of Rafea Marketing Agency and multiple ventures, she brings 8+ years of experience working with well-known international brands, supporting both local and global businesses in creating high-impact digital strategies, social media campaigns and advertising projects.She has led and executed numerous advertising campaigns that went viral, driving massive reach, engagement and real business results.By combining hands-on digital marketing expertise with teaching and professional training, Jestina has empowered professionals and entrepreneurs to sharpen their skills and turn smart ideas into powerful action.

What's included in your ticket? Interactive workshop with engaging group discussionsNetworking opportunities with like-minded professionalsWelcome morning & Afternoon tea and snacksLunchAll workshop materials providedCertificate AGENDA9:30 AM – Arrival & WelcomeArrive, grab a coffee and settle in before we get started. 10:00 AM – Workshop BeginsPart 1: Interactive learning session and practical exercises. 12:00 PM – Lunch Break Enjoy a light meal and network with other participants. 12:30 PM – Workshop ContinuesPart 2: Hands-on strategies, content creation and Q&A. 2:00 PM – Coffee/Tea Break 2:10 PM – Final Session & Wrap-UpClosing discussion, key takeaways and certificates. 3:00 PM – Workshop Ends