Decoding Behavioural Insights

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Incentives and institutions, culture and power — this panel discussion examines the intersection of behavioural science, public purpose, and corporate decision-making in contemporary India, centred around Sutapa Banerjee’s new book The Business of Business is (Not) Just Business.

Behavioural economics, the study of judgement and decision-making, has a rich academic history and practical applications across nearly every part of human experience. As public policy think tanks and corporate consultancies increasingly adopt and adapt this research, understanding its core…