MAD Parcours 2026

This third edition brings together a diverse range of Brussels-based creatives across studios, boutiques, concept stores, galleries, showrooms and other iconic local addresses. Throughout the parcours, participating venues will host encounters with creatives, collection presentations, launches, demonstrations of craftsmanship, installations, as well as a selection of pieces and objects to discover or (re)discover and, for those who wish, to take home. It is an opportunity to step inside places that may be less familiar, meet the people shaping Brussels’ creative scene, and discover creations, collections and objects that reflect the diversity of approaches and expertise found across the city.

To help visitors find their way, MAD Parcours offers several thematic routes, allowing everyone to explore the city according to their interests. Independent fashion, collectible design, contemporary jewellery, contemporary ceramics or new creative addresses: each route highlights a different facet of Brussels’ rich creative scene, while encouraging visitors to venture beyond the usual circuits and rediscover the independent businesses that form part of it. A printed map, available at MAD Brussels and at participating venues, allows everyone to freely create their own itinerary and explore the city at their own pace.

Conceived as a journey of discovery, MAD Parcours offers a different way of experiencing Brussels: by following the thread of its creativity. The event shines a light on both emerging talents and established creatives, celebrates independent businesses and venues, and invites visitors to discover a local scene renowned for its diversity, boldness and spirit of innovation.

This initiative is supported by Entreprendre Bruxelles, Local Guide and the Alderman for Economic Affairs.