Amazon DSP Workshop: NY Chapter

An afternoon with a small group of Amazon brand leaders, over drinks, snacks and an honest conversation about Amazon DSP. Sponsored Ads capture existing demand. The same keywords, the same shoppers, and CPCs that keep climbing quarter after quarter. Eventually, growth starts to plateau. At that point, you can keep fighting harder for the same demand - or start creating new demand. That’s where Amazon DSP comes in. Many brands assume DSP is complicated, expensive, or simply out of reach. But when is it actually the right next step? Where does it create incremental growth, and where does it simply shift budget away from Sponsored Ads? We’re dedicating an afternoon to figuring that out - together. No webinar. No sales pitch. Just a small room, practical discussion, and a working session where you can ask questions, challenge assumptions, and get into the details. What We’ll Discuss When DSP actually makes sense How to know when your brand is ready for DSP, where it can drive incremental sales, and where it may simply cannibalise Sponsored Ads spend. Audience strategy beyond retargeting How to think about competitor conquesting, lapsed purchasers, new-to-brand audiences, and building an audience architecture that goes beyond basic retargeting. Campaign setup & budget allocation How to structure audiences, creative, and budget across the funnel - and where brands commonly get the setup wrong. The metrics that actually matter Which metrics you should hold your team or agency accountable for, what Amazon’s reported numbers really tell you, and what they leave out. Who It’s For This session is for: Brand owners building and scaling an Amazon business E-commerce leaders responsible for growth and customer acquisition Marketing heads managing Amazon Ads and broader demand generation Amazon Agencies managing full-funnel Amazon ads It’s useful whether you’re: Evaluating DSP for the first time Already running DSP and questioning the returns Looking to scale beyond Sponsored…