The global economic and trade landscape is undergoing profound transformation. The accelerated reorganization of international supply chains and the rise of Chinese enterprises' "Going Global 2.0" have catalyzed a new wave of Hong Kong enterprises accelerating their global deployment and exploring "brand new blue oceans". This also brings fresh roles and opportunities to Hong Kong as an international brand hub.
The Hong Kong Brand Development Board, Hong Kong SAR Government Industry and Trade Department, Hong Kong Trade Development Council, and Hong Kong Chinese Manufacturers' Association jointly present the "Brand 'Smart' Win Seminar 2026". Bringing together heavyweight scholars, experts and brand leaders, the seminar will examine Hong Kong's brand development landscape and opportunities from multiple dimensions, and explore how enterprises can leverage Hong Kong's "Brand Hong Kong" advantages to set sail globally, while advancing toward the higher end of the global value chain.
Details:
• Sailing into New Blue Oceans: Perspectives on Brand Going Global Strategies of Chinese and Hong Kong Enterprises
(Speaker: Professor Ma Xufei, Director of the Department of Management, CUHK Business School)
• Strategic Planning: Winning Strategies and Planning for Cross-border Commerce
(Speaker: Ms. Wong Sze-man, Founder of 360 Creative Solution)
• Strategic Planning: The Success Formula for Entering ASEAN E-commerce Markets
(Speaker: Kay Leung, Founder of Digitify Online Growth)
• From Hong Kong: The "Smart" Manufacturing Legend of Orthopedic Robot "Curexo"
(Speaker: Mr. Xu Long, International Sales Director of Unorthodox Intelligent Technology (Hong Kong) Limited)
• From Hong Kong: Making "24/7 FITNESS" Fitness Borderless
(Speaker: Mr. Liu Jiahao, Marketing Director of KK8 Limited)
Register now: [Link](https://www.cma.org.hk/tc/registration/626)
