How to become a business that AI recommends

Google isn't the only game in town anymore. Today’s customers are asking ChatGPT, Gemini, Perplexity and AI Search for local recommendations. If your business isn't optimised for these tools, you're missing out on thousands of potential leads. What you’ll get out of this 2-hour hands-on session Master modern search: understand the critical difference between standard SEO and AEO (Answer Engine Optimisation), and why you need both. Audit your Google Business profile: step-by-step guidance to optimise your profile on the spot for higher rankings in local search and Google Maps. Build AI-friendly content: discover what questions your customers are actually asking using free tools and craft FAQs that AI engines love to cite. Real-world case studies: see exact strategies used by local services (physiotherapists, flooring, financial services) to grow their visibility. Your 30-day action plan: leave with a personalised checklist of quick wins you can implement as soon as you get back to your office. Who this is for This session is tailored specifically for local small business owners, service providers and trades who want practical, real-world growth without the jargon. Note: bring your laptop or tablet. This is an interactive session. You will be actively updating your online profile and building content live during the workshop.