📚 Bookends Business Club: Start With Why

Join the Bookends Business Club for a discussion of Start With Why by Simon Sinek, a practical and inspiring book about how great leaders and organizations build trust, loyalty, and long-term impact by starting with purpose. The event takes place on Saturday, July 25, 2026, from 11:00 AM to 12:30 PM GST at Bookends, Dubai Silicon Oasis. Whether you have read the book or not, you are welcome to join the conversation, share your perspective, and connect with other business-minded readers.